BALTIMORE (September 29, 2014) – Under Armour (NYSE:UA) and the NFHS Network, the nation’s leading high school sports media company, today announced a new multi-year partnership, making Under Armour the first Anchor Partner of the Network. The NFHS Network is the single online destination for watching boys and girls high school sporting events live and on demand from across the country so fans never have to miss a game.
As part of this multi-year partnership, Under Armour will receive a full slate of traditional sponsorship and digital media elements including in-game promotions and featured content, pre-roll video ads and integrated site takeovers. Both Under Armour and the NFHS Network will work collaboratively to develop integrated and unique original programming and content opportunities.
“Under Armour is the brand of the next generation of great athletes. We are dedicated to partnering with the most innovative and authentic game-changers in team sports,” said Brian Cummings, VP of Team Sports, Under Armour. “Our partnership with the NFHS Network provides our brand with a unique and engaging opportunity to reinforce our commitment to the future of high school sports.”
By bringing together the NFHS, member state athletic associations, and high schools, the NFHS Network is a groundbreaking partnership that has generated significant results. During the inaugural 2013-14 school year, the NFHS Network attracted more than 3 million unique viewers to watch live broadcasts of more than 28,000 events. With coverage of 27 different boys and girls sports and activities, the NFHS Network is the largest destination for high school sports broadcasts in the country.
“For the first time ever, the NFHS Network is giving students, communities and extended families the opportunity to connect to high school sports through live digital video. Nearly 50 million Americans identify themselves as high school sports fans and nearly 8 million students participate in high school sports and activities. The NFHS Network strives to serve and support both the athletes and their fans,” said Andrew Saltzman, Chief Revenue Officer, NFHS Network. “There’s no better partner for us than Under Armour as their brand and products resonate so deeply with our audience.”
About the NFHS Network
The NFHS Network captures the passion, pride, and energy of the high school experience by delivering live high school sports and events to family members and fans whenever they want, wherever they are.
The NFHS Network celebrates and showcases the unique accomplishments of students, whether they are a student-athlete participating in the 27 different sports covered by the Network, or one of the student broadcasters from schools around the country that produce events through the School Broadcast Program.
All NFHS Network events are available online at www.NFHSnetwork.com. Follow the NFHS Network on Facebook, Twitter, YouTube and Instagram at @NFHSnetwork for the latest news and event information.
The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state associations and PlayOn! Sports. The NFHS is located in Indianapolis, Indiana and is the national leadership organization for high school sports and performing arts activities. PlayOn! Sports is based in Atlanta, Georgia and is the nation’s largest high school sports media company.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
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